Tuesday, December 28, 2010

Inside the Growth Engine, A guide to China's regions, provinces and cities

Thanks to Thomas Morffew  for linking on Google Buzz

Monday, December 27, 2010

Clemencia, Rain at Candy Cane Lane

We visited Seattle's neighborhood famous for Christmas decorations and were caught in a downpour!


Wednesday, December 22, 2010

Local Resource for All of Your Web Needs

Seattle Designers Directory

MatalasCo -- Web development with a sharper idea for your online presence

Monday, December 13, 2010

Fun, Free Help and Happiness Starting Google AdWords

Launching my AdWords campaign has been an easy and satisfying experience, starting with a coupon for $75.00, which was boosted to $100.00 when used by a certain date. These are the paid advertisements above and to the right of results in Google Search.

I pay only when an ad is clicked and I bid on search terms to trigger my ad, about $3.00 to $5.00 per click. I set a daily maximum to spend and pre-pay status will help me to monitor the cost. 

The best thing is that a Google staff member built a half-dozen ads for me at no charge. He advised me on content for the landing page. We have had a few phone calls where my questions were answered. Now I have two campaigns and can easily create or revise ad groups in them.

Here's a picture of my keywords at the start. The quality score on the right reflects the web spiders' ability to find relevant content on the landing page. Note that the performance graph is a flat blue line as we start. It will be fun to see which of the ads Sam created rotate to the top.

My first Google search for web development found my ad in second place on the first page. Success!
Search for web design showed my ad above the fold on the first page as in the lower right here.

There is a lot more detail to discuss. For this post, I'll end with a big 
Thank You to Sam Schulstad, Google AdWords Technician

MatalasCo -- Web development with a sharper idea for your online presence